The speed your site loads at determines your search engine ranking
Its something that many Search Engine Optimization “gurus” have spoke about recently in a lot of detail the fact that Google are so obsessed with speed on the Internet whether it be with their web browser Chrome or their many efforts to improve speed over the internet through Public DNS or speed tools to improve your website.
Friday Google officially posted on their blog that site speed is now a certain signal to their algorithm – this means that the speed of which your site loads and its performance will also influence your search engine rankings. So what does this mean for the average user? Well we know that server/IP location of where your website is hosted also influences your rankings (Google uses around 200 variables to determine how your site should rank) speed and location being two of the latest so should you be paying a cheaper hosting company based in the united states and your target audience is in the UK there both factors are going to hurt your rankings.
An average UK user surfing to a server/website in the USA will see a typical response time of around 200-250ms and then the time to download the site from such a remote location, now with a website hosted on UK based servers will see on average a much quicker response time – in the case of our servers we host many clients websites and have a typical response time of 20 – 30ms which is a huge improvement. Couple that speed with the location and this will aid search engine rankings improve – now the next step is looking at your website as a whole – finding out where the bottle necks are, improve the design, infrastructure and layout of the code to improve site performance. There is a lot to take into consideration in order to improve speed – suffice to say its going to make a lot of businesses consider moving away from servers hosted in the states to a more locally based setup.
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