This will be short and sweet but this article from SearchEngineWatch caught my eye recently as its evident that most people do not really use Google Analytics very well – more over they lack the understanding of using anything beyond the basic dashboard.

Using advanced filters and goals can really make a difference to what data is displayed to you and how that will affect your next moves when it comes to digital marketing.

Take 5 minutes to read this article and see if there are improvements to your Google Analytics routine you can be making http://searchenginewatch.com/article/2269346/Google-Analytics-Language-Report-What-You-Can-Learn-About-Your-Visitors