Although to most this is old news as it happened back in September 2012! However since the Xmas rush ended and more so into the new year we have been receiving more and more requests for SEO reviews and advice on whats “happening” in the SEO arena with many ecommerce sites seeing massive drops in rankings since September although in some cases not being overly noticeable until after Xmas.

A great article to get to grips to with that covers what happened can be found here [ Google Drops "Low Quality" Exact Match Domains From Search Results].